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Amazon Affiliate Program: Pros and Cons

Jun 12, 2024

Are you looking to make extra money and earn money via affiliate links? Do you have a niche website that you can advertise to your readers?

If so, then the Amazon affiliate program may be a great opportunity for you.

There are several things you need to know before you become an Amazon affiliate.

Here is the information you need before you join the program.

What is Amazon’s Affiliate Program?

Amazon’s affiliate marketing program, also known as Amazon Associates, is one of the largest and most popular affiliate marketing programs in the world. 

The program allows content creators, bloggers, and website owners to monetize their traffic by promoting Amazon products. When someone clicks on an affiliate link and makes a purchase on Amazon, the affiliate earns a commission. 

Hand holding a jenga wood pice with the words affiliate program - Amazon Affiliate Program - Pros & Cons
This website contains affiliate links, which means that if you click on a product link, we may receive a commission at no extra cost to you.

This program is a great way to generate passive income, especially for those looking to make money on the side.

How the Amazon Affiliate Program Works

First you will need to sign-Up for the program

To get started with Amazon’s affiliate marketing program, you need to sign up for an Amazon Associates account. 

Amazon Associate Page Screen shot - Amazon Affiliate Program Pros and Cons

Here’s a step-by-step guide:

  1. Visit the Amazon Associates Homepage: Go to the Amazon Associates homepage and click on the “Sign Up” button.
  2. Create an Amazon Account: If you don’t already have an existing Amazon account, you’ll need to create one. If you do, simply log in.
  3. Enter Account Information: Provide your account information, including your name, address, and phone number.
  4. Add Your Website or Mobile App: Enter the URLs of the websites or mobile apps where you plan to promote Amazon products.
  5. Set Up Your Profile: Describe your website or app, choose your preferred store ID, and select the topics your links will target.
  6. Explain How You Drive Traffic: Detail how you plan to drive traffic to your site and generate income.
  7. Verify Your Identity: There are several ways that Amazon can verify your identity and it will depend on your location and how you sign up. They can call you to verify your identity and provide you a PIN to complete the process or they may verify you by your existing account.
  8. Enter Payment and Tax Information: Provide your payment and tax information to receive your commissions.

Creating Affiliate Links

Once your Amazon Associates account is set up, you can start creating affiliate links with Amazon’s SiteStripe.

Amazon SiteStripe Toolbar - Amazon Affilate Program Pros and Cons

It’s a very simple process and here’s how you do it:

  1. Search for Products: Go to your Amazon account and use the search bar to find the products you want to promote.
  2. Generate Links: On the top of the page you will see a bar with your Amazon’s SiteStripe toolbar. Click on “Get Link”. You can choose between a short link or a full link.
  3. Copy and Paste: Copy the generated link and paste it into your website, blog, or social media posts.

Earning Commissions

You only earn commissions when someone clicks on the Amazon affiliate link you provided and makes a purchase within 24 hours of clicking on the link.

The commission rate for each purchase varies depending on the product category. The commission rate ranges from 1% to 20% depending on the category.

Amazon Affiliate Program Standard Commission Income Statement - Amazon Affiliate Program Pros and Cons

One of the great parts about Amazon’s commission is that you earn commissions on all qualifying purchases made by the customer within 24 hours of clicking your link, not just the product you linked to.

Creating product-specific content and taking advantage of seasonal shopping periods can significantly increase your affiliate sales.

Commission Payment

amazon affiliate program pros and cons - commission payment

Amazon pays commissions approximately 60 days after the end of the month in which they were earned.

Commission payments can be made via direct deposit, check, or Amazon gift card.

The minimum payment threshold is $10 for direct deposit and gift cards and $100 for checks.

Amazon Affiliate Program Requirements

To participate in the Amazon Associates program, you must meet certain requirements:

  1. Have an Active Website or Online Presence: You must have an active blog, website, YouTube channel, or mobile app with original content.
  2. Compliance with Policies: Your site must comply with Amazon’s program policies, including not using unapproved Amazon-trademarked materials.
Amazon Affiliate Program Policies Screenshot
  1. Traffic Quality: While there is no specific minimum traffic requirement, having a steady flow of visitors is recommended.
  2. Disclosure: You must disclose your affiliate relationship with Amazon to your audience, as required by the Federal Trade Commission (FTC).

An example of a Amazon affiliate disclosure can be:


Joining the Amazon affiliate marketing program is free, and success can be achieved by focusing on high-paying categories and optimizing your affiliate links.

Complying with Amazon’s Affiliate Link Rules

To ensure compliance with Amazon’s affiliate link rules, follow these guidelines:

Amazon Affiliate Program Program Rules
  1. Do Not Cloak Links: Amazon does not allow link cloaking. Always use the provided affiliate links without modification.
  2. Disclose Your Affiliate Relationship: Clearly disclose your affiliate relationship with Amazon to your audience.
  3. Avoid Misleading Links: Do not use misleading or deceptive links. Ensure that your links accurately represent the products you are promoting.
  4. Follow Content Guidelines: Ensure that your content complies with Amazon’s content guidelines, including not promoting sexually explicit, violent, or otherwise obscene material.

Amazon Affiliate Program Pros

High Conversion Rates and TrustAmazon is a trusted brand with a high conversion rate. Customers are more likely to make a purchase on Amazon due to its reputation for reliability and customer service.
Variety of Products to PromoteWith millions of products available, you can find items to promote in virtually any niche. This variety allows you to tailor your affiliate marketing efforts to your audience’s interests.
Competitive Commission RatesWhile commission rates vary by product category, Amazon offers competitive rates, especially for high-ticket items and popular categories like luxury beauty and digital products.
Easy to Use PlatformThe Amazon Associates platform is user-friendly, with tools like SiteStripe that make it easy to create and manage affiliate links directly from the Amazon website.

Amazon Affiliate Program Cons

Low Commission Rates for Some ProductsSome product categories, such as video game consoles and electronics, have lower commission rates, which can limit your earnings potential.
Strict Program Rules and GuidelinesAmazon has strict rules and guidelines that affiliates must follow. Failure to comply can result in account suspension or termination.
Limited Cookie DurationAmazon’s cookie duration is only 24 hours, meaning you only earn commissions on purchases made within 24 hours of the customer clicking your link. This is shorter than many other affiliate programs.
Disclosure RequirementsYou must disclose your affiliate relationship with Amazon to your audience, which can be seen as a drawback for some affiliates.

Maximizing Earnings with Amazon Affiliate Links

Hand writing on black board social media strategy - Amazon Affiliate Program Pros and cons

Choosing a Profitable Niche

Selecting a profitable niche is crucial for maximizing your earnings.

Focus on a niche that you are passionate about and that has a high demand for products.

Creating High-Quality Content

High-quality content is key to attracting and retaining visitors. Create informative, engaging, and valuable content that naturally incorporates your affiliate links.

Optimizing for SEO

Optimize your content for search engines to increase organic traffic. Use relevant keywords, create compelling meta descriptions, and ensure your site is mobile-friendly.

Promoting Products Across Multiple Channels

Promote your affiliate links across multiple channels, including your website, blog, social media, and email newsletters to increase your chances of a sale.

Diversifying your promotional efforts can increase your reach and potential earnings.

Consequences of No Sales

No Sales? Amazon Affiliate Program Pros and Cons

The truth is, there is no consequences of no sale! If you don’t make any sales through your Amazon affiliate links within 180 days of signing up for the Amazon Associates program, your account will simply be closed.

Once your account is closed due to inactivity, you can reapply to the program, but you’ll need to go through the approval process again. It’s important to have a plan in place for promoting products and driving traffic to your affiliate links before signing up to ensure you can meet the minimum sales requirement.


How much can I earn with the Amazon Affiliate Program?

Earnings vary based on factors like niche, traffic, and commission rates. Affiliates can earn anywhere from $100 to $20,000 or more.

How often does Amazon pay affiliates?

Amazon pays affiliates approximately 60 days after the end of the month in which commissions were earned.

Can I promote Amazon products on social media?

Yes, you can promote Amazon products on social media platforms like Facebook, Twitter, and Instagram, as long as you comply with Amazon’s guidelines.

What happens if I don’t make any sales within the first 180 days?

If you don’t make at least three sales within the first 180 days, your account may be closed. However, you can reapply after addressing any issues.

Are there any costs to join the Amazon Affiliate Program?

No, joining the Amazon Affiliate Program is free.

What are the benefits of Amazon’s affiliate program?

Amazon’s affiliate program offers a wide product range, varying commission rates, and the potential for both new and veteran marketers to earn through unique affiliate links. This makes it an attractive option for monetizing websites.

Final thoughts

The Amazon Affiliate Program offers numerous benefits, including high conversion rates, a wide variety of products, competitive commission rates, and an easy-to-use platform. However, it also has some drawbacks, such as low commission rates for certain products, strict program rules, limited cookie duration, and disclosure requirements.

To succeed in the Amazon Affiliate Program, choose a profitable niche, create high-quality content, optimize for SEO, and promote products across multiple channels.

By putting in the work and adhering to Amazon’s guidelines, you can maximize your earnings and build a successful affiliate marketing business.

The Budget Academy
Fab Kellum author of the Girl, Get Out of Debt! blog

Hey you! Welcome to The Budget Academy. I am Fab, a mom, and an entrepreneur at heart. Like many, I have overcome financial struggles, and now I get to share with you how I became debt-free and what I learned on my own personal journey.  I have a Finance and Real Estate background and am passionate about helping others succeed and achieve financial freedom.  So, please don’t be shy, let’s connect and start this journey together! Learn more about me here.